Parkinson's Victoria: Skill Tester

Parkinsons's Victoria needed to raise funds for research, but its audience perceived Parkinson's simply as an old person's disease unrelated to their lives.

Parkinson's Victoria: Skill Tester

RAPP Melbourne


Category: Not-For-Profit

Country where program ran: Australia

Date program started/ended: August 2009

Product Description: Parkinson's Victoria is a not-for-profit body that provides information and support to those living with Parkinson's Disease. It also helps fund the search for a cure.

Advertiser/Client Name: Parkinson's Victoria

Media Channels: Alternative/Insert Media


Marketplace Challenge:

Provide a concise description of the marketplace and the role of the product or service within the marketplace. Description should briefly recap industry trends, the competitive environment, and brand positioning.

By mid-2009, many Australians had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands