Paris 2012 - Mobilisation Day for the Paris 2012 bid: 5 June 2005

Paris chose this sponsorship to promote itself and its 2012 bid in the most direct way possible; to invite all Parisians to an Olympic party.

Paris 2012 – Mobilisation Day for the Paris 2012 bid: 5 June 2005

PROJECT BACKGROUND

One month before the IOC's official announcement of the elected city host of the 2012 Olympics, Paris wanted to showcase the French's enthusiasm and passion for its...

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