Parfums de Coeur, Ltd.: Designer Imposters: Comparative Advertising campaign

After more than 20 years of working for other companies and creating well-known scents for brands such as Prince Matchabelli and Yves Saint Laurent Parfums, perfume maverick Mark Laracy started his own fragrance company, Parfums de Coeur, Ltd., in 1981.

Parfums de Coeur, Ltd.: Designer Imposters: Comparative Advertising campaign

Anita Louise Coryell

Overview

After more than 20 years of working for other companies and creating well-known scents for brands such as Prince Matchabelli and Yves Saint Laurent...