Papa Johns, a restaurant chain, offered one-day contracts to out-of-work professional baseball players to increase employee recruitment in key markets, including Atlanta, improve brand perception, drive awareness and conversation through earned media and deliver 98% positive/neutral sentiment.
Situation Analysis
Like so many restaurants post-COVID, Papa Johns was having a difficult time filling open positions across restaurant locations. The brand needed a way to spread the word about the enticing benefits and fun workplace culture that makes...