Papa John's: Morse CoD

Papa John's, a pizza chain, launched a campaign in the UK to help the brand maintain its no.2 place in the market, and help promote a new Call of Duty price promotion partnership.

Overview

For Papa John's, W Communications transformed a World War 2 technology to promote an otherwise uninteresting pizza price promotion. Our Morse Code inspired stunt and innovative use of dots and dashes went captured the attention of traditional and social media as well as deliver 51% more sales than any other meal deal over the last two years.

Total budget: £35k (inc. agency fee)

Brief: Price, Promotion, and Partnership

Papa John's has always had two significant 'Business Enemies' that have long remained in their sights. Domino's and Pizza Hut reside at no.1 and no.3 in the category respectively.

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