Papa John's: Morse CoD

Papa John's, a pizza chain, launched a campaign in the UK to help the brand maintain its no.2 place in the market, and help promote a new Call of Duty price promotion partnership.

Overview

For Papa John's, W Communications transformed a World War 2 technology to promote an otherwise uninteresting pizza price promotion. Our Morse Code inspired stunt and innovative use of dots and dashes went captured the attention of traditional...