Pantene: The hairy tale

Pantene, a hair products brand, launched a campaign in Japan to improve brand perception, become a part of the cultural conversation and create unprecedented brand engagement.

Campaign details

Brand: PanteneAgency: GREY Tokyo

Campaign Summary

"The Hairy Tale" – A story of celebrating differences, featuring 1-year-old Instagram star as Pantene's new celebrity

Pantene leveraged the power of cultural conversations to help future generations...