Campaign details
Brand: PanteneBrand owner: Procter & Gamble (P&G)Entrant company: Medicom - IndonesiaIdea creation: Dentsu One JakartaMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Online video, Content marketing, Word of mouth, Influencers, KOLs, Websites & microsites, Product sampling, Search marketing, Mobile & apps, Online display, Social mediaBudget: 1 - 3 millionCampaign video
Creative assets
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