Pantene: Recharged Hair, Recharged Me

Fransiska Paskah, Gilad Kat, Reny Butarbutar

Hair care brand, Pantene, broke away from typical conditioner advertising tropes to launch its new Miracles product to a reluctant audience in Indonesia.

Campaign details

Brand: PanteneBrand owner: Procter & Gamble (P&G)Entrant company: Medicom - IndonesiaIdea creation: Dentsu One JakartaMarket: AsiaSector: Toiletries & cosmeticsMedia channels:Online video, Content marketing, Word of mouth, Influencers,...

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