Pantene: #PrideHair

Pantene, a hair product brand, launched a TVC and YouTube video in collaboration with two transgender ex-job hunters to change the job-hunting scene in Japan, transforming it to a place where everyone was free to express their true self.

Campaign video: Pantene – #PrideHair

Read the full campaign case study

Selected creative: Pantene – #PrideHair

Credits

Agency: GREY TokyoAccount Executive: Melissa LimAgency Producer: Daijiro Yamakawa / Yoshiaki SaitoArt Director: Shota IshikawaArt:Etsuko Akiba（freelance）...

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