Panel turnover and fatigue

Pasquale A, Pellegrini and Ken Purdye

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997.

Panel Turnover And Fatigue

A cross sectional approach to understanding time-in-panel effects

Pasquale (Pat) A. Pellegrini and Ken Purdye BBM Canada

Introduction

BBM Canada provides the Canadian broadcasters, agencies and advertisers with daily minute-by-minute...

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