Panel turnover and fatigue

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997.

Panel Turnover And Fatigue

A cross sectional approach to understanding time-in-panel effects

Pasquale (Pat) A. Pellegrini and Ken Purdye BBM Canada

Introduction

BBM Canada provides the Canadian broadcasters, agencies and advertisers with daily minute-by-minute...