Panel Turnover And Fatigue
A cross sectional approach to understanding time-in-panel effects
Pasquale (Pat) A. Pellegrini and Ken Purdye BBM Canada
Introduction
BBM Canada provides the Canadian broadcasters, agencies and advertisers with daily minute-by-minute audience measurements with a national panel of 2100 households. Several regional panels make up this national panel, including a 500 household panel in Vancouver, British Columbia. In fact, in 1997 Vancouver...