Panel-based mobile online research - why mobile online questionnaires contribute to improve data quality?
Jörg Otto Hellwig and Tom Wirth
The article describes a study in Germany into the use of mobiles for online surveys. Two hypotheses were investigated: response time can be shortened without biasing the sample; and the shorter the time between an event and the survey, the higher the recall of the event.
Panel-based mobile online research – why mobile online questionnaires contribute to improve data quality?
Jörg Otto Hellwig and Tom WirthRespondi AG, Germany
In recent years, online questionnaires have established themselves as an indispensable...