Panel-based mobile online research - why mobile online questionnaires contribute to improve data quality?

Jörg Otto Hellwig and Tom Wirth

The article describes a study in Germany into the use of mobiles for online surveys. Two hypotheses were investigated: response time can be shortened without biasing the sample; and the shorter the time between an event and the survey, the higher the recall of the event.

Panel-based mobile online research – why mobile online questionnaires contribute to improve data quality?

Jörg Otto Hellwig and Tom WirthRespondi AG, Germany

INTRODUCTION

In recent years, online questionnaires have established themselves as an indispensable...

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