Panel and data quality – comparing metrics and assessing claims
Renee Smith and Holland Hofma BrownHarris Interactive, Inc., United States
INTRODUCTION
A number of industry trends have created a vortex of forces that various “weather” forecasters view differently depending on their interpretation of the available data or, sans data, on their stakeholder interest in the outcome.
These industry trends include, but are not limited to:
Declining respondent cooperation, worse in some countries than others;
Increasing use of incentives to reward respondents;
Continuing evolution of privacy concerns and privacy legislation to protect respondents and the data collected from...