Panel and data quality - comparing metrics and assessing claims

Renee Smith and Holland Hofma Brown

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research – especially Internet-based market research using online access panels.

Panel and data quality – comparing metrics and assessing claims

Renee Smith and Holland Hofma BrownHarris Interactive, Inc., United States

INTRODUCTION

A number of industry trends have created a vortex of forces that various “weather” forecasters...

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