Pandora: Thinking outside the box

Pandora, a jewellery manufacturer and retailer, launched a global campaign to expand its customer base in the digital space and help the brand grow.

Campaign details

Brand: PandoraLead Agency: Facebook UKRegion: EMEA

Strategy

Objective

With e-commerce and online engagement spiking worldwide in 2020, the brand faced two key challenges in its social media spend. The first was reaching new customers. While the COVID-19 pandemic has limited in-store shopping globally, e-commerce and building awareness in the digital space has become critical. The second key issue Pandora faced was regional differences. While its in-market expertise helped the brand grow, it limited the sharing of learnings across borders

Target Audience

The brand has historically focused on performance activities on Facebook's platforms, targeted...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands