Pandora: Thinking outside the box

Pandora, a jewellery manufacturer and retailer, launched a global campaign to expand its customer base in the digital space and help the brand grow.

Campaign details

Brand: PandoraLead Agency: Facebook UKRegion: EMEA

Strategy

Objective

With e-commerce and online engagement spiking worldwide in 2020, the brand faced two key challenges in its social media spend. The first was reaching new customers. While...