Panasonic Germany: Cardboard heroes

Panasonic Germany wanted to promote its video products in a way that would enhance brand - moving people from "Buy Brand" to "Love Brand" - and lay the foundation for a future video community.

Panasonic Germany: Cardboard heroes

Proximity Germany


Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: March 2009

Product Description: The cardboard heroes Videocontest is about interpreting Hollywood movies in short films - with cardboard scenery and costumes made by the contestants.

Advertiser/Client Name: Panasonic Germany, Panasonic Marketing Europe GmbHMedia Channels: Web AdvertisingWebsite:


Marketplace Challenge:

In the field of marketing communications, we are more and more frequently dealing with topics like "multioptional consumers" or "smart shoppers" while trying to achieve more relevance. Ways of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands