Pam's
Jamie Oliver
Agency: FCB New Zealand
The Pam's brand was languishing and needed to be repositioned on a 'quality' platform, to achieve a lift in sales across the full range of 660 products.
The marketing challenge was to reposition...
Pam's Foodstuffs
The campaign objective was to raise the perceived quality of Pam's brands across 660 lines. This was achieved by associating the product with Jamie Oliver.
