Pampers splashers launch

The challenge for Pampers to enter the disposable swimpant market in 2005 was to compete against Huggies which held 97% share.

Pampers splashers launch

BUSINESS OPPORTUNITY AND OBJECTIVES

Once upon a time, when a mom brought her baby swimming, she had two options for containing any accidental messes that might occur. The first was to clothe her baby in uncomfortable, rubber-lined...

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