Pampers: Sleep Tight, Little Fighter!

Pampers, a nappy brand, created its smallest nappy for premature babies in Romania and promoted them with a lullaby co-written by real mothers.

Campaign details

Brand: PampersBrand owner: Procter & GambleAgency: Leo Burnett RomaniaMarket: Romania

Executive summary

Pampers created its smallest diaper for premature babies and donates them in hospitals. In 2020, we wanted to also bring comfort to their...