Pampers: Mood Up, summer Up

Nappy brand Pampers used ‘shoppertainment’ to gain market share in Vietnam and drive trial and engagement for its limited-edition Pororo product.

Campaign details

Brand: PampersAgency: MediaComRegion: APAC

Campaign video

Strategy

Objective

Pampers has seen impressive growth in P12Y through a shift into digitization and making digital a key pillar of business transformation. However, Pampers was still...

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