Pampers: Digital transformation

Pampers, a baby care brand, increased return on ad spend with its campaigns in Vietnam by using precision targeting and first- and third-party data to improve reach accuracy.

Campaign details

Brand: P&GLead Agency: Mediacom VietnamRegion: APAC

Strategy

Objective

Pampers is a distanced 3rd player in Vietnam Baby-care Market; and which SOVs is far left behind by our competitors & has been on constant decline for the past...