P&G's Pritchard: A new wave of brand building innovation beckons

Online advertising is at a turning point as digital spending overtakes TV, says Procter & Gamble's chief brand officer.

Procter & Gamble's chief brand officer has urged brands to mark a turning point in the rise of digital media to demand advertising that's transparent, more personal – and a force for global social change.

In a keynote speech at the dmexco 20

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