Palace Sports & Entertainment: Goin' To Work. Every Night. campaign

Frank Caso

After their run of two consecutive championships in 1989 and 1990, the Detroit Pistons of the National Basketball Association began a decline that lasted into the early years of the twenty-first century.

Palace Sports & Entertainment: Goin' To Work. Every Night. campaign

Frank Caso

OVERVIEW

After their run of two consecutive championships in 1989 and 1990, the Detroit Pistons of the National Basketball Association began a decline that lasted into the early years of the twenty-first century. The team suffered through numerous losing seasons, and attendance fell drastically. To reverse at least the latter trend, Palace Sports & Entertainment, the parent company of the Pistons, enlisted Minneapolis-based agency Olson & Company to create an advertising campaign that would stir up fan interest throughout the region. The campaign, titled "Goin' to Work. Every...

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