Painting simplicity - learning from Valentine’s case

This paper is about a real retail case that demonstrates a proven holistic method to create innovation in retailing, including a meaningful shopping experience.

Painting simplicity: Learning from valentine's case

Lluis Martinez-RibesESADE, Spain

Paulina SalazarM+F=! Consultants, Spain


To understand is better than to see.

Almost nobody doubts of the importance of innovation for retail success. It is also...

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