Painting simplicity - learning from Valentine’s case

Lluis Martinez-Ribes and Paulina Salazar

This paper is about a real retail case that demonstrates a proven holistic method to create innovation in retailing, including a meaningful shopping experience.

Painting simplicity: Learning from valentine's case

Lluis Martinez-RibesESADE, Spain

Paulina SalazarM+F=! Consultants, Spain

INTRODUCTION

To understand is better than to see.

Almost nobody doubts of the importance of innovation for retail success. It is also...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today