Paddy Power

Launch campaign for internet service for Paddy Power, Ireland’s leading bookmaker. Objectives: to raise awareness and drive traffic.
Agency: Bartle Bogle HegartyAuthors: Jonathan Shaw and Dylan Williams

Paddy Power

Betting on-line with notoriety

Introduction

This was going to be presented as a pure and simple dot.com success story. After all, there aren't many around these days. But it's not really about all that. The planning challenges in this instance were not really unique to dot.com accounts.

In truth, the planner's struggle on accounts ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands