Agency: Bartle Bogle Hegarty | Authors: Jonathan Shaw and Dylan Williams |
Paddy Power
Betting on-line with notoriety
Introduction
This was going to be presented as a pure and simple dot.com success story. After all, there aren't many around these days. But it's not really about all that. The planning challenges in this instance were not really unique to dot.com accounts.
In truth, the planner's struggle on accounts ...