Packaging Design: Social Trends and Brand Design

Lonneke Van de Pas and Gaston Van de Laar

This article discusses in considerable depth the question of whether pack design reflects changes in society.

Packaging Design

Social Trends and Brand Design

Gaston van de Laar, Claessens andLonneke van de Pas, Nijmegen University.

Modern society is far from static. The relationships that define modern society, and the significance given to those relationships, are...

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