Pacific Cycle, Inc.: What A Ride campaign

Mariko Fujinaka

In 1997 Schwinn Cycling & Fitness Inc. launched a print campaign designed to entice the masses of mountain bike enthusiasts while altering the company's image as an out-of-touch dinosaur.

Pacific Cycle, Inc.: What A Ride campaign

Mariko Fujinaka

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Schwinn Cycling & Fitness was acquired by Pacific Cycle Inc. The essay continues...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today