Pacific Cycle, Inc.: Fast. It's Corporate Policy. campaign

Hoping to capitalize on the tail end of the mountain bike and bicycle motocross (BMX) craze of the late 1990s, Schwinn Cycling & Fitness purchased GT Bicycles for $170 million in 1998.

Pacific Cycle, Inc.: Fast. It's Corporate Policy. campaign

Kevin Teague

OVERVIEW

Hoping to capitalize on the tail end of the mountain bike and bicycle motocross (BMX) craze of the late 1990s, Schwinn Cycling & Fitness purchased GT Bicycles...

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