Pacific & Orient Insurance: PrOmilej

Pacific & Orient Insurance, an insurance company, launched the PrOmilej campaign to help Malaysians who drove less save money on car insurance.

Summary Statement

The PrOmilej campaign was launched by Pacific & Orient Insurance to help Malaysians who drove less save money on car insurance. While this type of insurance can be found in countries such as the United States of America, PrOmilej would be the first and only one in Malaysia to launch such an innovative product — so Pacific & Orient Insurance wanted us to debut it with a bang!

We came up with a powerful awareness campaign on social media that pushed creative boundaries and made it as undeniably provocative as possible. Advertisements on Facebook, Instagram and YouTube were...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands