pace, pressure and personality
Innovation in the food business
Sara WellerSainsbury's Supermarkets Ltd
Food marketers don't need to be told that the food business is undergoing enormous change. But it is at the point when we think we can do no...
Pace, pressure and personality: innovation in the food business
Research firm Nielsen has identified 24 global food brands with sales of over $1 billion. They have a global presence, sales outside their home market of at least 5% and use the same brand name in the same category.
