Pace, pressure and personality: innovation in the food business

Sara Weller

Research firm Nielsen has identified 24 global food brands with sales of over $1 billion. They have a global presence, sales outside their home market of at least 5% and use the same brand name in the same category.

pace, pressure and personality

Innovation in  the food business

Sara WellerSainsbury's Supermarkets Ltd

Food marketers don't need to be told that the food business is undergoing enormous change. But it is at the point when we think we can do no more than just face today's challenges that we most need to press the button on innovation. We have all had the experience of running so fast to catch up that, when you eventually lift your head, you find the consumer has moved on.

Three words stand out these days in relation to consumers: pace, pressure and personality. Pace...

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