Pabst Blue Ribbon: Pabst Is the Place

Pabst Blue Ribbon, a beer brand, launched a campaign in the US to increase unaided awareness by 2%, achieve an influential idea with earned media value and impressions, increase aided awareness and improve brand image.

Campaign details

Brand: Pabst Blue Ribbon Brand owner: Pabst Brewing Company Entrant company: DNA SeattleIdea creation: DNA Seattle Market: United States Sector: Beer & cider Media channels:Outdoor, Out-of-home, Social media, Competitions & contests, Word...

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