P/S: The adventure with King Leo and friends

P/S, a toothpaste brand, used an augmented reality (AR) experience to encourage children in Vietnam to brush their teeth before going to bed.

Campaign details

Brand: P/SBrand owner: UnileverEntrant company: Mindshare Vietnam, Ho Chi Minh CityMarket: VietnamSector: Oral healthMedia channels: Mobile & apps, Online display, Virtual & augmented relaity, Voice, chatbotsBudget: Up to 500k


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