P/S: Teledentistry - Media For Influence (Not Influencer!)

P/S, a telephone dentistry company, increased reach, engagement, and calls to its service in Vietnam by championing its mission to protect Vietnamese smiles.

Campaign details

Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Oral health Media channels: Content marketing, Product sampling, Mobile & apps, Online video, Social media, Livestreaming Budget: Up to 500k

Executive summary

Oral diseases remain at a high rate in Vietnam while access to dentists is limited. According to National Oral Health Survey, 85% of Vietnamese children suffer from cavities and one in three Vietnamese people has never visited the dentist. P/S, the market...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands