Campaign details
Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Oral health Media channels: Content marketing, Product sampling, Mobile & apps, Online video, Social media, Livestreaming Budget: Up to 500k
Executive summary
Oral diseases remain at a high rate in Vietnam while access to dentists is limited. According to National Oral Health Survey, 85% of Vietnamese children suffer from cavities and one in three Vietnamese people has never visited the dentist. P/S, the market...