Background / Challenges
OYO has a diverse range of clientele, including families, solo, business, and leisure tourists. However, it's been perceived as the Tinder of hotel chains. It has the impression of being a destination for a young couple. OYO is seen as a pro-UMC (Unmarried Couples) brand that encourages promiscuity and premarital relationships. This narrative is so thoroughly ingrained in the brand that it is often referenced in popular culture, and it may occasionally be challenging to stand out and offer a unique value proposition to the customer in an overcrowded marketplace with so many OTAs accessible.