OYO: Making Logging In as Safe as Checking In

Nishant Jayaswal, Sanghamitra Chakraborty

OYO, the hotel and travel brand, attempted to make its online experience a safe space for women in India.

Campaign details

Brand: OYOBrand owner: Oravel StaysEntrant company: OYO Hotels and Homes Pvt Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: NewspapersBudget: Up to 500k

Executive summary

For reassuring 3m+ women of a...

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