OYO Hotels and Homes: Safe space for women

OYO, a technology platform for independent hotel and homeowners, launched a campaign in India to tackle online abuse against women and encourage women to interact with the brand.

Campaign details

Brand: OYO Hotels and HomesBrand owner: OYO Hotels and HomesEntrant company: Oyo Hotels and Homes, GurgaonMarket: IndiaSector: HotelsMedia channels: Newspapers, Online video, Social mediaBudget: No budget

Executive summary

Brand sentiment amongst...