Campaign details
Brand: OYOBrand owner: OYOEntrant company: OYO Hotels and Homes Pvt Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Transport & tourismMedia channels: Word of mouth, Influencers, KOLs, Video on demand, Search marketing, Radio & audio, Online video, Programmatic display, Websites & microsites, Newspapers, Social mediaBudget: 500k - 1 million
Executive summary
Transforming every customer into a sanitisation auditor, and a trust evangelist for brand OYO.
The pandemic brought along inflated claims. 8 out of 10 people mistrusted these claims.
In a sea of...