OYO: Come to OYO

Nishant Jayaswal, Sanghamitra Chakraborty

Indian hotel brand OYO ran a digital-only video campaign to drive bookings for small to medium hotels (SMH) by creating new use cases.

Campaign details

Brand: OYOBrand owner: Oravel StaysEntrant company: The Script RoomIdea creation: The Script RoomMarket: IndiaSector: HotelsMedia channels: Online video, Programmatic display, Social mediaBudget: 1 - 3 million

Executive summary

Hotel brands are built on business travel and tourism. There is an OYO in every corner of India; it needed to create demand beyond business and tourism.

Consumer interviews led to the insight that India’s crowded homes created a massive need for personal space.

OYO gave Indians a second home. Through a series of...

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