OYO Care

Nishant Jayaswal, Sanghamitra Chakraborty

OYO, the travel and hotel brand, helped people stay safe at home in India.

Campaign details

Brand: OYOBrand owner: Oravel StaysEntrant company: OYO Hotels and Homes Pvt Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Social media Budget: Up to 500k

Executive summary

For transforming a brand helping people to step out to one helping them stay safe at home.

The second wave of Covid-19 hit India hard in 2021. The country ran out of space. India was panicking. People with the slightest symptoms were rushing to hospitals. OYO wanted to help more people stay home so...

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