Oxford Brewery: Rebrand

Oxford Brewery, a struggling beer maker, reinvented itself as a premium brand steeped in local tradition, and bucked the trend by increasing sales against pre-pandemic levels.

Section 1 Executive Summary

The new owners of Shotover Brewery had taken on the business in 2018 and were making a significant investment to expand capacity. However, the beer market had dramatically shifted since the Brewery was first formed in 2009 and...