Owning inspiration: Unpacking the sub-dimensions of inspiration for strategic success at Pinterest

Pinterest commissioned a piece of research to address a unique challenge – to understand inspiration and make it feel less ‘squishy’.

Enabling inspiration for its users is the core of Pinterest’s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and make it feel less “squishy”. This study needed to be designed and executed in a way that could translate an intangible concept into a working model of what inspiration means, in order to guide internal development, support content creators and build a compelling narrative to take to market. Crucially, we needed to bring that knowledge to life through a visual lens-allowing teams...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands