Owning inspiration: Unpacking the sub-dimensions of inspiration for strategic success at Pinterest

Daron Sharps and Martyn Hill

Pinterest commissioned a piece of research to address a unique challenge – to understand inspiration and make it feel less ‘squishy’.

Enabling inspiration for its users is the core of Pinterest’s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and make it feel less “squishy”. This study needed to be designed and executed in a way that could translate an intangible concept into a working model of what inspiration means, in order to guide internal development, support content creators and build a compelling narrative to take to market. Crucially, we needed to bring that knowledge to life through a visual lens-allowing teams...

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