Owens Corning: Annual roof deployment project exceeds goal of helping its 300th veteran

Owens Corning, the insulation and roofing manufacturer, set out to honour veterans across the country in the US.

Situation Analysis

Owens Corning (OC) set out to honor veterans across our country who have given us all peace of mind by serving and protecting our country at any cost. OC is a nationally-recognized brand not only known for its Pink Panther mascot and pink insulation, but its roofing shingles. Across the country, OC has a designated group of Platinum Contractors who have gone through the rigorous OC training to meet the standards to become a part of an elite list of contractors. To further its relationship with this network in communities across the country, OC challenged Coyne PR to...

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