Overview of Data Privacy Law
Dan GoldsteinPrivacy Research and Consulting
For decades, marketers have relied on consumers' personal information in order to send targeted offers to the right individuals. For nearly as long, there has been some consumer concern about the use of this information.
With the advent of the Internet as a marketing tool, non-public personal information was exchanged with affiliates and third parties with remarkable speed. As a result, privacy concerns multiplied at an unprecedented rate. The issue quickly gained the attention of state and federal lawmakers who promulgated an array of complex laws to regulate the...