Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, and that simply by asking the question, it will achieve the answer.
Overnight sensations, or long-term feelings? Is ad-hoc old hat?
Neil McPheeNuance Research Ltd, United Kingdom
PREFACE
Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear. It assumes that the...
