Overlooking female audiences: A common mistake for marketers

Those in the advertising industry have for some time been making the mistake of overlooking women as key consumers in historically male-centric industries.

Between 2011 and 2021, the number of women drinking beer has increased 12%, which is four times faster than men, according to research from Heineken, the biggest brewer in Europe. The consumer landscape is not the same as it used to be, and marketers...

Not a subscriber?

Schedule your live demo with our team today