Overcoming ageism: time to be old and bold

John Ward

Argues that employing older people can add great value to a company provided the contribution they can make is properly understood.

Overcoming ageism: time to be old and bold

John Ward

I listened to a mature marketing consultant on Radio 4 the other day, a man keen to insist he was as fit as anyone half his age, so there. I was in the car at the time, having driven 300 miles in one day and partied (in complete sobriety) until 2 am the night before. I was, however, embarrassed by further late-fifties callers insisting that a man or woman of, say, 57 – which happens to be my age – has the same energy levels and enthusiasm as their working...

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