Over the Net. Taking advantage of the Internet in radio measurement

This paper will cover two key steps in U.S. radio syndicated audience measurement.

Over the 'Net

Taking Advantage of the Internet in Radio Measurement

Ed Cohen Arbitron Inc., United States

Barbara O'Hare Arbitron Inc., United States

Lester Jones Methods Development and Evaluation, Arbitron Inc., United States

INTRODUCTION

For nearly forty years,...