Over a quarter of European under-40s watch livestreams weekly

An overview of the rising popularity of live-streaming.

Almost two in five Spanish 13-39 Gen Z and Millennials watch livestream content weekly, mostly turning in for live gameplay, according to data from YPulse. 

One of the reasons that livestreaming is most popular with Spanish consumers is that, with nearly 500 million Spanish speakers globally, there is a vast amount of content available. Half of the top ten most-viewed channels on Twitch belong to Spanish-speaking streamers, and Spanish is the fastest-growing language on the platform. 

In contrast, despite the traditional dominance of English in global media, the study found that 13-39-year-old British consumers are much less interested...

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