Outside the box: How we served up success for Gousto

Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.

Campaign details

Brand: Gousto Advertiser: Gousto Entrant: the7stars Principal authors: Simon Harwood, the7stars; Billy Ryan, the7stars Contributing authors: Tom Wallis and Rosie Taroghion, Gousto; Patricia Qadir, Jonathan Harrison, Tommy Gleadhall, and N

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