Outrunning the crisis and growing against the trend - the road to becoming the No.1 brand under the integrated marketing strategy

Affected by the epidemic, the government and enterprise markets that data security used to serve have been hit hard, and budgets have shrunk significantly.

Case details

Brand: Smart Shield Security

Brand owner: Huidun Security

Main agency: Huidun Security

Launched in: Mainland China

Industry: Data Security/Big Data/Information Technology

Media channels:

Budget: 2-3 million

Case Summary

Affected by the epidemic, the government and enterprise markets (ToG+ToB) that data security used to serve have been hit hard, and budgets have shrunk significantly. At the same time, the data security field is clearly fragmented, and only by finding the right position can there be a possibility of counter-trend growth.

In this context, how can we outrun the crisis and break...

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