Outdoor advertising recall. A comparison of newer technology and traditional billboards

Renita Coleman and Anne Cunningham

Much of the academic research of outdoor advertising recall predates the industry's many technological advances.

Outdoor Advertising Recall

A Comparison of Newer Technology and Traditional Billboards

Anne Cunningham Manship School of Mass Communication, Louisiana State University, United States

Renita ColemanManship School of Mass Communication, Louisiana State University,...

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