Outdoor: a channel of growing importance

Neil Eddleston, managing diector of JCDecaux Worldlink, takes a global look at developments in out-of-home advertising.

Outdoor: a Channel Growing in Importance

Neil EddlestonJCDecaux Worldlink

Arriving at and agency in New York recently, I was struck, as I always am, by the mild incongruity of the positioning of outdoor advertising in the US. Turn right for traditional...